Is AI Replacing Digital Marketers? Here’s the Truth

  Artificial Intelligence has entered almost every aspect of our lives from intelligent assistants that follow our voice instructions to recommendation systems that understand what we want before we do. Within the digital marketing space, AI applications are ubiquitous, assisting with activities such as content generation, ad targeting, and performance insights. But with this rapid ascent, one fundamental question has been raised: Is AI going to replace digital marketers? It's a reasonable concern. For most in the field and particularly for new entrants to the profession it can seem like the border between human creativity and machine efficiency is eroding with each passing day. Let's examine what's actually going on, and more crucially, what it implies for the future of digital marketing careers. Understanding the Role of AI in Digital Marketing Before leaping into assumptions, let us take a look at what AI in marketing can actually do. It is important to remember that AI ...